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General FAQs

Who is The Gensler Group?
The Gensler Group is an Investment Management and Financial Planning firm located in Coronado, CA. The firm’s roots date back to 1984, when founder and CEO Dan Gensler entered the financial services industry.
What makes The Gensler Group different?
The Gensler Group is a boutique investment management and planning firm that specializes in partnering with our clients to help make the most of their wealth. We listen very closely to out client’s needs, wants and dreams and then we develop a customized plan and an investment strategy to get there. The Gensler Group is an independent firm with no attachment to products and/or sales quotas. Our sole focus and loyalty is to our clients and doing what is in their best interest.
Why did you get into this business?
Dan Gensler is passionate about investing and financial planning. In fact, it has been his life’s work to help others with their finances because of circumstances he experienced growing up. His father made some very unfortunate decisions around money which triggered the loss of a business and the family home. It un-railed the families financial stability forever more and changed the course of life for each and every family member. At an early age, Dan was determined to make sure that he and his future family wouldn’t have that same experience. While in college, he majored in Finance learning everything he could about investing and financial planning. He then passed the rigorous federal securities exams right out of college and shortly thereafter, earned his CERTIFIED FINANCIAL PLANNER ™ designation. He went on to graduate school to earn his Masters in Financial Planning with an emphasis in Wealth Management. Today, Dan remains a student of the markets and stays current with ever changing tax and estate planning laws which he and his clients have come to count on.
Who do you work with?
Successful individuals and families with complex financial matters who seek help in planning, managing and simplifying their financial management affairs. Our clients value our advice and expertise. They are looking for someone they can genuinely trust to oversee their life savings and help them navigate their financial future.
How do I schedule an initial consultation and what should I expect?
To schedule an appointment, please call our office at 619-554-1300. In the first meeting, we’ll get to know one another and talk about your investment and financial planning experiences, good, bad and indifferent. In addition, we’ll answer any questions that you may have. We feel that it’s our mutual objective to determine that the fit is right and proceed accordingly. We do NOT charge a fee for this meeting, as it’s our way to get acquainted and mutually determine how to proceed.
How often do you meet with your clients?
We give our clients the choice on how often they like to come in and review their investments and financial plan. In general, clients come in for reviews no less than annually, while some come in as often as quarterly.
What are your service standards?
We are a boutique wealth management firm and by that we mean that our service to our clients is individualized and tailored to meet exactly what they need. We have long, ongoing close relationships with our clients and many of their extended families. You can always expect to reach us or get a phone call returned in the same day. We strive to make all of your meetings and interactions with our office comfortable and pleasant
What is your commitment to the community?
Dan Gensler and his family have lived in Coronado since 1992 and enjoys playing an active role in serving his community. Dan has been a recipient of awards and honors due to his passion, integrity, and dedication to serving others. He was named Citizen of the Year by Coronado Private Bank, received the Matthew 25 award from Catholic Charities, Rotarian of the Year, and Honorable Mention for the Global Impact award by Invest In Others. Dan has been a member of the Rotary Club of Coronado since 1995 and served as President in 2006-2007. He will serve as Rotary District Governor in 2021-22. Currently, Dan Chairs the board of directors for Sharp Coronado Hospital and is on the board of directors for Sharp Healthcare. He chairs the Finance committee at Sacred Heart Catholic Church and the Investment subcommittee for Coronado Yacht Club. Dan is a Regent of the Franciscan School of Theology at USD and is co-founder and board member of Missionvale USA.

Financial Planning FAQs

How do you define financial planning?
Financial planning is the long-term process of wisely managing your finances so you can work toward achieving your goals and dreams, while at the same time negotiating the financial barriers that inevitably arise in every stage of life. Remember, financial planning is a process, not a product. As a Registered Investment Advisory firm we act as a fiduciary for advisory accounts. We look at the investor’s overall goals and objectives and act in the client’s best interest.
What kind of financial planning issues do you handle?
Our clients tend to be in top 5% of wealth holders in the nation, but they all share a common concern. That is; “Do I have enough money to last the rest of my life?” This is by far, the biggest concern we’ve experienced and through our financial planning process we provide a detailed analysis that helps answer that question. Tax planning is also an important concern and we work closely with our client’s CPA to efficiently manage this. Estate planning is another crucial aspect of a financial plan. We help our clients think through the process of where and how to distribute their estate after their gone. Last but not least, insurance planning is part of a comprehensive financial plan. It’s a fine balance of having enough protection, but not too much.
What is the Wealth Management System?
Our Wealth Management System is a state of the art, fully integrated financial planning software system. This web-based, highly secure program allows clients to view their overall net worth at a glance, while having their financial data updated on a daily basis in real time. Access to investment reports, financial planning progress, realized gain and loss statements and snapshots of your budget, insurance and liabilities at your fingertips. Clients also have the opportunity to upload private documents such as wills, trusts, insurance policies, and deeds.

Investment Management FAQs

What is your investment philosophy?
We believe markets are efficient and current market prices reflect all publicly known information. We believe that there is a direct correlation between risk and return. We believe that investment success is predicated on minimizing management expenses and maximizing diversification. We believe asset allocation is a critical component of long term success. We believe in staying the course through the good and bad and following disciplined rebalancing intervals. We don’t believe long term investment success comes from security selection and/or market timing.
What is your investment process?
Our investment process is based on exhaustive financial research. We see markets as an ally, not an adversary. Rather than trying to take advantage of the ways markets are mistaken, we help our clients take advantage of the ways markets are. Or stated differently, we trust in the power of competition. Companies compete with each other for investment capital, and millions of investors compete with each other to find the most attractive returns. This competition quickly drives prices to fair value, creating a situation where investors should only expect greater potential returns if they are willing to bear greater risk. After establishing a client’s risk profile, goals and objectives, we create a diversified client portfolio, using highly diversified institutional index funds.There is no guaranty that a diversified portfolio will enhance overall returns or out perform a non-diversified portfolio. Diversification does not protect against market risk. Investing in mutual funds involves risk, including possible loss of principal.

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